Course Description

Entrepreneurship is defined as the assumption of risk and responsibility in designing and implementing a
business strategy. The word “entrepreneur” originates from the French word “entreprendre” which
means “to undertake”. In the business sense, this means to start a business. An integral part of
entrepreneurship is the ability to develop and implement a business strategy.

This course will teach students about the factors leading to the creation of new business ventures and
the characteristics of a successful entrepreneur. Students will start up and run their own companies,
struggling with business fundamentals and the interplay between marketing, distribution,
manufacturing, human resources, finance, and accounting. They will be given control of a simulated
business and must manage its operations through several decision cycles. Students must analyze the
situation repeatedly, plan a strategy to improve it and then execute that strategy out into the future.
They will face great uncertainty from the outside environment and from their own decisions. They will
learn to skillfully and incrementally adjust their strategy as they discover the nature of real‐life decisions,
including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential
outcomes.

Further, this course looks at effective innovation management which is in many cases an integral part of
being an entrepreneur.

 

Course Objectives

The objectives of the course include understanding the strategic process as it applies to a new venture
or new company. This includes understanding the role of leadership in the entrepreneurial process and
the role of groups and teams in business success or failure. The course will evaluate how best to market
goods, services and ideas, as well as how the various business functions interact and complement each
other in the achievement of sustainable competitive advantages.

 

Learning Goals

• At the end of this course, students will be able to:
• Understand and explain the importance of leadership for the entrepreneur
• Develop and implement business strategy
• Formulate and execute an effective marketing strategy
• Create business plans
• Understand and manage the company’s financial assets
• Maintain corporate governance strategy as a key of corporate success

 

Bibliography

Textbook

Kuratko D.F. “Entrepreneurship: Introduction to Entrepreneurship”, International edition, 9th, Cengage,
ISBN: 978‐1285051758

Additional Recommended Readings

 

Grading System

Grade	Percentage	Quality	Credit Points
A	93 ‐ 100	Outstanding	4
A-	90 ‐ 92		3.75
B+	87 ‐ 89		3.5
B	83 ‐ 86	Good	3
B-	80 ‐ 82		2.75
C+	77 ‐ 79	Satisfactory	2.5
C	70 ‐ 76		2
F	0 ‐ 69	Failure	0

 

Course Outline

Module 1
Description	Entrepreneurship. Evolutionary Development ‐‐ Revolutionary Impact The Entrepreneurial Mind‐Set in Individuals: Cognition and Ethics
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 2
Description	Innovation: The Creative Pursuit of Ideas. Assessment of Entrepreneurial Opportunities
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 3
Description	Marketing Research for Entrepreneurial Ventures
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 4
Description	Legal Challenges for Entrepreneurial Ventures
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 5
Description	Methods to Initiate Ventures
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 6
Description	The Search for Entrepreneurial Capital
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 7
Description	Financial Statements in New Ventures
To read	Read PowerPoint presentation
To prepare	Questions to professor
Module 8
Description	Strategic Growth in Entrepreneurship
To read	Read PowerPoint presentation
To prepare	Questions to professor

 

Assessment

Discussion Questions / Participation
Percent of the final grade: 20%
Writing Assignments
Percent of the final grade: 20%
Midterm Exam
Percent of the final grade: 30%
Final Exam
Percent of the final grade: 30%

 

Academic integrity

Students are required to read UBIS Rules and Regulations on plagiarism and to acknowledge the
multiple forms that plagiarism takes along with the sanctions that can go as far as school exclusion.
Every infraction will be reported to the disciplinary board which will analyse the situation and
circumstances, and decide on the sanction to apply.

Academic dishonesty may take the forms of: 1. Plagiarism, i.e. copying the ideas or work of another
person without citing the source. This includes books, extracts of articles, tables, diagrams and material
from internet or other electronic sources. 2. Submission of work more than once, including work
submitted at a prior institution, unless prior approval has been obtained. 3. Cheating on an examination.
4. Submission of work that is not your own without citation. 5. Adding your name to work to which you
have not contributed or allowing another student to do the same. 6. Unauthorized or inappropriate use
of computers, calculators and other forms of technology in coursework, assignments or examinations.
All these can lead to disciplinary sanction.

Please refer to your student handbook for full details.